Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers' quitline
نویسندگان
چکیده
منابع مشابه
Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers' quitline.
OBJECTIVES This study assessed the relative effectiveness and cost effectiveness of television, radio and print advertisements to generate calls to the New York smokers' quitline. METHODS Regression analysis was used to link total county level monthly quitline calls to television, radio and print advertising expenditures. Based on regression results, standardised measures of the relative effe...
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Today, in 2010, tobacco remains the number one cause of preventable death and disability in the United States [1]. Mortality rates associated with most chronic illnesses are falling and yet, with tobacco use as the main contributing factor, mortality from Chronic Obstructive Pulmonary Disease (COPD) continues to rise [2]. In addition to direct health effects associated with tobacco use, there i...
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چکیده ندارد.
15 صفحه اولThe cost-effectiveness of bike lanes in New York City.
BACKGROUND Our objective is to evaluate the cost-effectiveness of investments in bike lanes using New York City's (NYC) fiscal year 2015 investment as a case study. We also provide a generalizable model, so that localities can estimate their return on bike lane investments. METHODS AND FINDINGS We evaluate the cost-effectiveness of bike lane construction using a two-stage model. Our regressio...
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ژورنال
عنوان ژورنال: Tobacco Control
سال: 2007
ISSN: 0964-4563
DOI: 10.1136/tc.2007.019984